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November 08, 2005

Mary Mapes Gets SWOTted!


Today Mary Mapes's hotly anticipated book "Truth and Duty," a behind-the-scenes look at her role in the "Rathergate" scandal that brought down the CBS anchorman and dealt a near-fatal blow to 60 Minutes, is released.  And The Malcontent couldn't let the moment go by without peeing all over her parade, so we are dusting off an old feature in her honor:  the SWOT Analysis.

Now, several readers in the past have asked what a "SWOT" is.  It is basically a "PR 101" technique whereby a public relations expert analyzes a client's strengths and weaknesses, as well as opportunities and threats in the external world, in order to help them better communicate.

So congratulations, Mary!  You've been SWOTted!  (Click to enlarge.)


UPDATE: Mapes makes her case (lamely) on ABC.

September 28, 2005

"Warmonger" vs. Hatemonger

CindysheehanswotMalbug_13Cindy Sheehan is at it again.  Fresh from the pokey for protesting without a permit (something that is ridiculously easy to obtain in D.C. but which many intentionally overlook for the PR value of an arrest), she's now trying to make hay out of a meeting with someone who is not even her Senator.  And, of course, the sycophantic media are right along for the ride.

First, Cindy secures a meeting with Sen. John McCain through deception.  Then, even after he had the grace to hear her views, she returned the favor by labeling the Republican-Democrats-love-to-love a "warmonger."

I have never thought it would be a simple matter for John McCain to out-class anyone, but he makes breezy work of Cindy:

"She's entitled to her opinion," McCain said. "We just have fundamental disagreements."

Meanwhile, Cindy's spokeswoman is doing about as well at making purses from sows' ears as Tom Cruise's sister.  Lame explanation for her client's dementia: "She's exhausted."

"Cindy Sheehan: The Sequel" is a turning out a little bit like William Hung's Christmas album.  The first time around, it might have had mild entertainment value.  But now it would be nice if you would just shut the hell up.

August 19, 2005

Cindy Sheehan Gets SWOTted